WhatICanDo
seven things, done properly
Product Strategy & PRDs
Turning ambiguous problems into clear requirements, prioritized roadmaps, and testable hypotheses.
Data-Driven Decisions
5 years of SQL, Power BI, and root-cause analysis, applied to product metrics and user behaviour.
Rapid Prototyping
Figma prototypes, design sprints, and AI-assisted builds (Claude, Lovable) that go from idea to testable in days.
User Research & Testing
Moderated usability testing, structured findings, and iteration based on real feedback, not assumptions.
AI Agent Design
Designing and building chained AI workflows, not just single prompts, agents that take real actions (drafting outreach, parsing communications, generating recommendations) within human-approved boundaries.
Technical Fluency
Comfortable working directly with APIs and technical documentation (Postman, REST APIs), able to scope feasibility conversations with engineering rather than working around them.
Experimentation & Growth
Designing A/B tests and defining success metrics before building, not after, so every feature ships with a way to know if it actually worked.
